Negotiation Guide
Opening Offer
$69,169
Fair Price
$70,669
Walk Away Above
$73,134
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,040
Est. Invoice$70,308
Holdback (est.)$2,268
MSRP (Sticker)$75,600
Asking Price$71,600
Markup-$4,000
Est. Dealer Margin on This Car$3,560
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory312 vehicles
Avg Markup (All Models)-$1,610
Avg Markup (F-150)-$3,379
% Below MSRP93%
Avg Days to Sell36 days
Avg Sold Markup-$1,202
Price History
Jul 9, 2026$74,600 → $70,600(-$4,000)
Aug 6, 2026$70,600 → $71,600(+$1,000)
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