Deal Sheet: 2026 F-150 Lariat

Legacy Ford of Rosenberg · Rosenberg, TX · VIN: 1FTFW5L81TFA10612

Negotiation Guide

Opening Offer

$68,716

Fair Price

$70,216

Walk Away Above

$72,446

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,208

Est. Invoice$69,448

Holdback (est.)$2,240

MSRP (Sticker)$74,675

Asking Price$70,675

Markup-$4,000

Est. Dealer Margin on This Car$3,468

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory367 vehicles

Avg Markup (All Models)-$2,243

Avg Markup (F-150)-$3,642

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,165

Price History

Aug 6, 2026$70,175 → $70,675(+$500)

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