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Deal Sheet: 2026 F-150 Lariat
Performance Ford of East Hanover, LLC · East Hanover, NJ · VIN: 1FTFW5L81TFA06172
Negotiation Guide
Opening Offer
$71,911
Fair Price
$73,411
Walk Away Above
$75,886
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,524
Est. Invoice$72,875
Holdback (est.)$2,351
MSRP (Sticker)$78,360
Asking Price$74,360
Markup-$4,000
Est. Dealer Margin on This Car$3,836
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory124 vehicles
Avg Markup (All Models)-$2,093
Avg Markup (F-150)-$2,429
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,684
Price History
Jul 9, 2026$76,860 → $73,860(-$3,000)
Aug 6, 2026$73,860 → $74,360(+$500)
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