Deal Sheet: 2026 F-150 Lariat

Rehbein Ford, Inc. · Plains, MT · VIN: 1FTFW5L80TKE97955

Negotiation Guide

Opening Offer

$64,411

Fair Price

$65,911

Walk Away Above

$68,141

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,333

Est. Invoice$65,444

Holdback (est.)$2,111

MSRP (Sticker)$70,370

Asking Price$66,370

Markup-$4,000

Est. Dealer Margin on This Car$3,037

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory12 vehicles

Avg Markup (All Models)-$2,063

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,188

Price History

Aug 6, 2026$65,370 → $66,370(+$1,000)

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