Deal Sheet: 2026 F-150 Lariat

Group 1 Ford of Amarillo · Amarillo, TX · VIN: 1FTFW5L80TKE68410

Negotiation Guide

Opening Offer

$63,261

Fair Price

$64,761

Walk Away Above

$66,991

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,298

Est. Invoice$64,375

Holdback (est.)$2,077

MSRP (Sticker)$69,220

Asking Price$65,220

Markup-$4,000

Est. Dealer Margin on This Car$2,922

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$2,156

Avg Markup (F-150)-$3,579

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,697

Price History

Jul 9, 2026$67,720 → $64,720(-$3,000)

Aug 6, 2026$64,720 → $65,220(+$500)

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