Deal Sheet: 2026 F-150 Lariat

Lubbers Ford, Inc. · Cheney, KS · VIN: 1FTFW5L80TKE37979

Negotiation Guide

Opening Offer

$65,661

Fair Price

$67,161

Walk Away Above

$69,391

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,458

Est. Invoice$66,607

Holdback (est.)$2,149

MSRP (Sticker)$71,620

Asking Price$67,620

Markup-$4,000

Est. Dealer Margin on This Car$3,162

Percentile37% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)-$1,101

Avg Markup (F-150)-$3,444

% Below MSRP99%

Avg Days to Sell36 days

Avg Sold Markup-$646

Price History

Jul 9, 2026$70,120 → $67,120(-$3,000)

Aug 6, 2026$67,120 → $67,620(+$500)

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