Negotiation Guide
Opening Offer
$64,441
Fair Price
$65,941
Walk Away Above
$68,171
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,360
Est. Invoice$65,472
Holdback (est.)$2,112
MSRP (Sticker)$70,400
Asking Price$66,400
Markup-$4,000
Est. Dealer Margin on This Car$3,040
Percentile37% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory21 vehicles
Avg Markup (All Models)-$2,381
Avg Markup (F-150)-$3,714
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,565
Price History
Jul 9, 2026$68,900 → $65,900(-$3,000)
Aug 6, 2026$65,900 → $66,400(+$500)
Cheaper F-150 Lariat Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,6004d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,8254d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,5704d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$73,7954d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,2804d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$67,2054d
Planet FordSpring, TX
-$4,000$69,0854d
Tomball Ford, Inc.Tomball, TX
-$4,000$68,8204d
Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
McRee Ford, Inc.Dickinson, TX
-$4,000$68,4954d