Deal Sheet: 2026 F-150 Lariat

Schultz Ford W Haverstraw, Inc. · West Haverstraw, NY · VIN: 1FTFW5L80TFC00272

Negotiation Guide

Opening Offer

$66,806

Fair Price

$68,306

Walk Away Above

$70,536

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,489

Est. Invoice$67,671

Holdback (est.)$2,183

MSRP (Sticker)$72,765

Asking Price$68,765

Markup-$4,000

Est. Dealer Margin on This Car$3,277

Percentile37% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$2,330

Avg Markup (F-150)-$2,813

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,974

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