Negotiation Guide
Opening Offer
$66,971
Fair Price
$68,471
Walk Away Above
$70,701
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$65,637
Est. Invoice$67,825
Holdback (est.)$2,188
MSRP (Sticker)$72,930
Asking Price$68,930
Markup-$4,000
Est. Dealer Margin on This Car$3,293
Percentile37% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$2,480
Avg Markup (F-150)-$3,600
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,844
Price History
Aug 6, 2026$68,430 → $68,930(+$500)
Cheaper F-150 Lariat Inventory
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AutoNation Ford Gulf FreewayHouston, TX
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Planet FordSpring, TX
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Tomball Ford, Inc.Tomball, TX
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Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
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-$4,000$68,4954d