Negotiation Guide
Opening Offer
$66,938
Fair Price
$68,438
Walk Away Above
$70,896
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,020
Est. Invoice$68,220
Holdback (est.)$2,201
MSRP (Sticker)$73,355
Asking Price$69,355
Markup-$4,000
Est. Dealer Margin on This Car$3,336
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory230 vehicles
Avg Markup (All Models)-$46
Avg Markup (F-150)-$2,720
% Below MSRP77%
Avg Days to Sell28 days
Avg Sold Markup-$663
Price History
Jul 9, 2026$72,355 → $68,355(-$4,000)
Aug 6, 2026$68,355 → $69,355(+$1,000)
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