Deal Sheet: 2026 F-150 Lariat

Victory Lane Ford, Inc. · Litchfield, IL · VIN: 1FTFW5L5XTKE70851

Negotiation Guide

Opening Offer

$65,856

Fair Price

$67,356

Walk Away Above

$69,586

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,634

Est. Invoice$66,788

Holdback (est.)$2,154

MSRP (Sticker)$71,815

Asking Price$67,815

Markup-$4,000

Est. Dealer Margin on This Car$3,182

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$2,262

Avg Markup (F-150)-$3,200

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,000

Price History

Aug 6, 2026$67,315 → $67,815(+$500)

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