Deal Sheet: 2026 F-150 Lariat

Bill Russell Ford · Columbus, MS · VIN: 1FTFW5L5XTKE70784

Negotiation Guide

Opening Offer

$66,701

Fair Price

$68,201

Walk Away Above

$70,431

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,394

Est. Invoice$67,574

Holdback (est.)$2,180

MSRP (Sticker)$72,660

Asking Price$68,660

Markup-$4,000

Est. Dealer Margin on This Car$3,266

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$2,512

Avg Markup (F-150)-$3,810

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,375

Price History

Aug 6, 2026$68,160 → $68,660(+$500)

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