Deal Sheet: 2026 F-150 Lariat

Steve Schmitt Ford · Highland, IL · VIN: 1FTFW5L5XTKE65973

Negotiation Guide

Opening Offer

$66,346

Fair Price

$67,846

Walk Away Above

$70,076

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,075

Est. Invoice$67,244

Holdback (est.)$2,169

MSRP (Sticker)$72,305

Asking Price$68,305

Markup-$4,000

Est. Dealer Margin on This Car$3,231

Percentile37% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,603

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,197

Price History

Aug 6, 2026$67,805 → $68,305(+$500)

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