Deal Sheet: 2026 F-150 Lariat

Confidence Ford of Norman · Norman, OK · VIN: 1FTFW5L5XTKE63009

Negotiation Guide

Opening Offer

$66,541

Fair Price

$68,041

Walk Away Above

$70,271

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,250

Est. Invoice$67,425

Holdback (est.)$2,175

MSRP (Sticker)$72,500

Asking Price$68,500

Markup-$4,000

Est. Dealer Margin on This Car$3,250

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$2,261

Avg Markup (F-150)-$3,388

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,694

Price History

Aug 6, 2026$68,000 → $68,500(+$500)

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