Deal Sheet: 2026 F-150 Lariat

Greenwood Ford · Bowling Green, KY · VIN: 1FTFW5L5XTKE50258

Negotiation Guide

Opening Offer

$61,891

Fair Price

$63,391

Walk Away Above

$65,621

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$61,065

Est. Invoice$63,101

Holdback (est.)$2,036

MSRP (Sticker)$67,850

Asking Price$63,850

Markup-$4,000

Est. Dealer Margin on This Car$2,785

Percentile37% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$628

Avg Markup (F-150)-$3,200

% Below MSRP73%

Avg Days to Sell32 days

Avg Sold Markup-$1,112

Price History

Aug 6, 2026$63,350 → $63,850(+$500)

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