Deal Sheet: 2026 F-150 Lariat

Confidence Ford of Norman · Norman, OK · VIN: 1FTFW5L5XTKE49398

Negotiation Guide

Opening Offer

$61,671

Fair Price

$63,171

Walk Away Above

$65,401

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$60,867

Est. Invoice$62,896

Holdback (est.)$2,029

MSRP (Sticker)$67,630

Asking Price$63,630

Markup-$4,000

Est. Dealer Margin on This Car$2,763

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$2,261

Avg Markup (F-150)-$3,388

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,694

Price History

Aug 6, 2026$63,130 → $63,630(+$500)

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