Negotiation Guide
Opening Offer
$65,786
Fair Price
$67,286
Walk Away Above
$69,516
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$64,571
Est. Invoice$66,723
Holdback (est.)$2,152
MSRP (Sticker)$71,745
Asking Price$67,745
Markup-$4,000
Est. Dealer Margin on This Car$3,175
Percentile37% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$1,963
Avg Markup (F-150)-$3,704
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,660
Price History
Aug 6, 2026$67,245 → $67,745(+$500)
Cheaper F-150 Lariat Inventory
AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,2804d
AutoNation Ford Gulf FreewayHouston, TX
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Planet FordSpring, TX
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Tomball Ford, Inc.Tomball, TX
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Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
McRee Ford, Inc.Dickinson, TX
-$4,000$68,4954d