Deal Sheet: 2026 F-150 Lariat

Town East Ford · Mesquite, TX · VIN: 1FTFW5L5XTKE21858

Negotiation Guide

Opening Offer

$65,042

Fair Price

$66,542

Walk Away Above

$69,003

• Recent buyers paid ~$4,459 below MSRP
• Sitting 66 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$64,319

Est. Invoice$66,462

Holdback (est.)$2,144

MSRP (Sticker)$71,465

Asking Price$67,465

Markup-$4,000

Est. Dealer Margin on This Car$3,147

Percentile37% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory525 vehicles

Avg Markup (All Models)-$2,130

Avg Markup (F-150)-$3,627

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,966

Price History

Aug 9, 2026$66,965 → $67,465(+$500)

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