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Deal Sheet: 2026 F-150 Lariat
Ford of Columbia · Columbia, TN · VIN: 1FTFW5L5XTKD69289
Negotiation Guide
Opening Offer
$64,021
Fair Price
$65,521
Walk Away Above
$67,971
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,378
Est. Invoice$65,491
Holdback (est.)$2,113
MSRP (Sticker)$70,420
Asking Price$66,420
Markup-$4,000
Est. Dealer Margin on This Car$3,042
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$2,480
Avg Markup (F-150)-$3,463
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,051
Price History
Jul 9, 2026$68,920 → $65,920(-$3,000)
Aug 6, 2026$65,920 → $66,420(+$500)
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