Deal Sheet: 2026 F-150 Lariat

Bob Moore Ford · Oklahoma City, OK · VIN: 1FTFW5L5XTKD07052

Negotiation Guide

Opening Offer

$64,561

Fair Price

$66,061

Walk Away Above

$68,291

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,468

Est. Invoice$65,584

Holdback (est.)$2,116

MSRP (Sticker)$70,520

Asking Price$66,520

Markup-$4,000

Est. Dealer Margin on This Car$3,052

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$1,833

Avg Markup (F-150)-$2,776

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,519

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