Negotiation Guide
Opening Offer
$65,411
Fair Price
$66,911
Walk Away Above
$69,141
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$64,233
Est. Invoice$66,374
Holdback (est.)$2,141
MSRP (Sticker)$71,370
Asking Price$67,370
Markup-$4,000
Est. Dealer Margin on This Car$3,137
Percentile37% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory474 vehicles
Avg Markup (All Models)-$1,978
Avg Markup (F-150)-$3,333
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,647
Price History
Aug 6, 2026$66,870 → $67,370(+$500)
Cheaper F-150 Lariat Inventory
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