Deal Sheet: 2026 F-150 Lariat

Philpott Ford · Nederland, TX · VIN: 1FTFW5L5XTFB75323

Negotiation Guide

Opening Offer

$66,946

Fair Price

$68,446

Walk Away Above

$70,676

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,615

Est. Invoice$67,802

Holdback (est.)$2,187

MSRP (Sticker)$72,905

Asking Price$68,905

Markup-$4,000

Est. Dealer Margin on This Car$3,291

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$2,215

Avg Markup (F-150)-$3,850

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,750

Cheaper F-150 Lariat Inventory

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Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

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-$4,000$68,4954d