Deal Sheet: 2026 F-150 Lariat

Ford of Columbia · Columbia, TN · VIN: 1FTFW5L5XTFB75211

Negotiation Guide

Opening Offer

$70,421

Fair Price

$71,921

Walk Away Above

$74,151

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$68,742

Est. Invoice$71,033

Holdback (est.)$2,291

MSRP (Sticker)$76,380

Asking Price$72,380

Markup-$4,000

Est. Dealer Margin on This Car$3,638

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$2,480

Avg Markup (F-150)-$3,463

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,051

Price History

Aug 6, 2026$71,880 → $72,380(+$500)

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