Deal Sheet: 2026 F-150 Lariat

Banner Ford of Monroe, LLC · Monroe, LA · VIN: 1FTFW5L59TKE96325

Negotiation Guide

Opening Offer

$67,271

Fair Price

$68,771

Walk Away Above

$71,001

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,907

Est. Invoice$68,104

Holdback (est.)$2,197

MSRP (Sticker)$73,230

Asking Price$69,230

Markup-$4,000

Est. Dealer Margin on This Car$3,323

Percentile37% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$1,778

Avg Markup (F-150)-$3,211

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,594

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