Deal Sheet: 2026 F-150 Lariat

Covert Ford of Hutto · Hutto, TX · VIN: 1FTFW5L59TKE73613

Negotiation Guide

Opening Offer

$68,791

Fair Price

$70,291

Walk Away Above

$72,521

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,275

Est. Invoice$69,518

Holdback (est.)$2,243

MSRP (Sticker)$74,750

Asking Price$70,750

Markup-$4,000

Est. Dealer Margin on This Car$3,475

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$1,430

Avg Markup (F-150)-$1,863

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,188

Price History

Aug 6, 2026$70,250 → $70,750(+$500)

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