Deal Sheet: 2026 F-150 Lariat

Joe Cooper Ford of Edmond · Oklahoma City, OK · VIN: 1FTFW5L59TKE55418

Negotiation Guide

Opening Offer

$63,571

Fair Price

$65,071

Walk Away Above

$67,301

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,577

Est. Invoice$64,663

Holdback (est.)$2,086

MSRP (Sticker)$69,530

Asking Price$65,530

Markup-$4,000

Est. Dealer Margin on This Car$2,953

Percentile37% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory322 vehicles

Avg Markup (All Models)-$2,044

Avg Markup (F-150)-$3,111

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,742

Price History

Jul 9, 2026$68,030 → $65,030(-$3,000)

Aug 6, 2026$65,030 → $65,530(+$500)

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