Deal Sheet: 2026 F-150 Lariat

Charles Gabus Ford · Des Moines, IA · VIN: 1FTFW5L59TKE45875

Negotiation Guide

Opening Offer

$62,961

Fair Price

$64,461

Walk Away Above

$66,691

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,028

Est. Invoice$64,096

Holdback (est.)$2,068

MSRP (Sticker)$68,920

Asking Price$64,920

Markup-$4,000

Est. Dealer Margin on This Car$2,892

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$2,122

Avg Markup (F-150)-$3,667

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,190

Price History

Aug 6, 2026$64,420 → $64,920(+$500)

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