Deal Sheet: 2026 F-150 Lariat

Group 1 Ford of South Austin · Austin, TX · VIN: 1FTFW5L59TKE45231

Negotiation Guide

Opening Offer

$61,251

Fair Price

$62,751

Walk Away Above

$64,981

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,489

Est. Invoice$62,505

Holdback (est.)$2,016

MSRP (Sticker)$67,210

Asking Price$63,210

Markup-$4,000

Est. Dealer Margin on This Car$2,721

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory439 vehicles

Avg Markup (All Models)-$2,546

Avg Markup (F-150)-$3,571

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,776

Price History

Jul 9, 2026$65,710 → $62,710(-$3,000)

Aug 6, 2026$62,710 → $63,210(+$500)

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