Negotiation Guide
Opening Offer
$62,416
Fair Price
$63,916
Walk Away Above
$66,146
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,538
Est. Invoice$63,589
Holdback (est.)$2,051
MSRP (Sticker)$68,375
Asking Price$64,375
Markup-$4,000
Est. Dealer Margin on This Car$2,838
Percentile37% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory300 vehicles
Avg Markup (All Models)-$2,112
Avg Markup (F-150)-$3,446
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,807
Price History
Jul 9, 2026$66,875 → $63,875(-$3,000)
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