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Deal Sheet: 2026 F-150 Lariat
Doggett Ford North Houston · Houston, TX · VIN: 1FTFW5L59TKE39333
Negotiation Guide
Opening Offer
$61,636
Fair Price
$63,136
Walk Away Above
$65,366
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,836
Est. Invoice$62,863
Holdback (est.)$2,028
MSRP (Sticker)$67,595
Asking Price$63,595
Markup-$4,000
Est. Dealer Margin on This Car$2,760
Percentile37% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory336 vehicles
Avg Markup (All Models)-$2,009
Avg Markup (F-150)-$3,529
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,913
Price History
Jul 11, 2026$66,095 → $63,095(-$3,000)
Aug 6, 2026$63,095 → $63,595(+$500)
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