Negotiation Guide
Opening Offer
$60,533
Fair Price
$62,033
Walk Away Above
$64,472
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,219
Est. Invoice$62,226
Holdback (est.)$2,007
MSRP (Sticker)$66,910
Asking Price$62,910
Markup-$4,000
Est. Dealer Margin on This Car$2,691
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$2,131
Avg Markup (F-150)-$3,385
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,757
Price History
Jul 9, 2026$65,410 → $62,410(-$3,000)
Aug 6, 2026$62,410 → $62,910(+$500)
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