Negotiation Guide
Opening Offer
$62,381
Fair Price
$63,881
Walk Away Above
$66,326
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,893
Est. Invoice$63,956
Holdback (est.)$2,063
MSRP (Sticker)$68,770
Asking Price$64,770
Markup-$4,000
Est. Dealer Margin on This Car$2,877
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)-$1,930
Avg Markup (F-150)-$3,448
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,526
Price History
Jul 9, 2026$67,270 → $64,270(-$3,000)
Aug 6, 2026$64,270 → $64,770(+$500)
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