Deal Sheet: 2026 F-150 Lariat

Buster Miles Ford · Heflin, AL · VIN: 1FTFW5L59TFB75376

Negotiation Guide

Opening Offer

$65,171

Fair Price

$66,671

Walk Away Above

$68,901

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,017

Est. Invoice$66,151

Holdback (est.)$2,134

MSRP (Sticker)$71,130

Asking Price$68,130

Markup-$3,000

Est. Dealer Margin on This Car$4,113

Percentile96% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory98 vehicles

Avg Markup (All Models)-$1,337

Avg Markup (F-150)-$2,654

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,085

Price History

Aug 6, 2026$67,130 → $68,130(+$1,000)

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