Deal Sheet: 2026 F-150 Lariat

Platinum Ford North · Pilot Point, TX · VIN: 1FTFW5L59TFB38490

Negotiation Guide

Opening Offer

$66,321

Fair Price

$67,821

Walk Away Above

$70,051

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,052

Est. Invoice$67,220

Holdback (est.)$2,168

MSRP (Sticker)$72,280

Asking Price$68,280

Markup-$4,000

Est. Dealer Margin on This Car$3,228

Percentile37% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$2,375

Avg Markup (F-150)-$3,512

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,707

Price History

Jul 9, 2026$70,780 → $67,780(-$3,000)

Aug 6, 2026$67,780 → $68,280(+$500)

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