Deal Sheet: 2026 F-150 Lariat

Courtesy Ford · Breaux Bridge, LA · VIN: 1FTFW5L59TFB35508

Negotiation Guide

Opening Offer

$64,476

Fair Price

$65,976

Walk Away Above

$68,206

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,392

Est. Invoice$65,505

Holdback (est.)$2,113

MSRP (Sticker)$70,435

Asking Price$66,435

Markup-$4,000

Est. Dealer Margin on This Car$3,044

Percentile37% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$2,107

Avg Markup (F-150)-$3,731

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,015

Price History

Jul 9, 2026$68,935 → $65,935(-$3,000)

Aug 6, 2026$65,935 → $66,435(+$500)

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