Negotiation Guide
Opening Offer
$65,156
Fair Price
$66,656
Walk Away Above
$68,886
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,004
Est. Invoice$66,137
Holdback (est.)$2,133
MSRP (Sticker)$71,115
Asking Price$67,115
Markup-$4,000
Est. Dealer Margin on This Car$3,112
Percentile37% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$1,731
Avg Markup (F-150)-$3,176
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,856
Price History
Jul 9, 2026$69,615 → $66,615(-$3,000)
Aug 6, 2026$66,615 → $67,115(+$500)
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