Deal Sheet: 2026 F-150 Lariat

Malloy Ford · Charlottesville, VA · VIN: 1FTFW5L59TFB18689

Negotiation Guide

Opening Offer

$67,066

Fair Price

$68,566

Walk Away Above

$70,796

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,723

Est. Invoice$67,913

Holdback (est.)$2,191

MSRP (Sticker)$73,025

Asking Price$70,025

Markup-$3,000

Est. Dealer Margin on This Car$4,303

Percentile96% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$2,039

Avg Markup (F-150)-$2,333

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,136

Cheaper F-150 Lariat Inventory

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