Deal Sheet: 2026 F-150 Lariat

Crain Ford of Little Rock · Little Rock, AR · VIN: 1FTFW5L58TKE52316

Negotiation Guide

Opening Offer

$63,666

Fair Price

$65,166

Walk Away Above

$67,396

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,663

Est. Invoice$64,751

Holdback (est.)$2,089

MSRP (Sticker)$69,625

Asking Price$65,625

Markup-$4,000

Est. Dealer Margin on This Car$2,963

Percentile37% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$2,025

Avg Markup (F-150)-$3,387

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,660

Price History

Aug 6, 2026$65,125 → $65,625(+$500)

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