Deal Sheet: 2026 F-150 Lariat

Anderson Ford of St. Joseph · Saint Joseph, MO · VIN: 1FTFW5L58TKD85068

Negotiation Guide

Opening Offer

$67,271

Fair Price

$68,771

Walk Away Above

$71,001

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,907

Est. Invoice$68,104

Holdback (est.)$2,197

MSRP (Sticker)$73,230

Asking Price$69,230

Markup-$4,000

Est. Dealer Margin on This Car$3,323

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$2,139

Avg Markup (F-150)-$3,600

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,077

Price History

Aug 6, 2026$68,730 → $69,230(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d