Deal Sheet: 2026 F-150 Lariat

West Alabama Ford · Sulligent, AL · VIN: 1FTFW5L58TFB46791

Negotiation Guide

Opening Offer

$70,496

Fair Price

$71,996

Walk Away Above

$74,226

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,810

Est. Invoice$71,103

Holdback (est.)$2,294

MSRP (Sticker)$76,455

Asking Price$72,455

Markup-$4,000

Est. Dealer Margin on This Car$3,646

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$2,220

Avg Markup (F-150)-$3,333

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$2,565

Price History

Jul 9, 2026$74,955 → $71,955(-$3,000)

Aug 6, 2026$71,955 → $72,455(+$500)

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