Deal Sheet: 2026 F-150 Lariat

Glenn Polk Ford · Gainesville, TX · VIN: 1FTFW5L58TFB40649

Negotiation Guide

Opening Offer

$64,856

Fair Price

$66,356

Walk Away Above

$68,586

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,734

Est. Invoice$65,858

Holdback (est.)$2,124

MSRP (Sticker)$70,815

Asking Price$66,815

Markup-$4,000

Est. Dealer Margin on This Car$3,082

Percentile37% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,639

Avg Markup (F-150)-$3,059

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,611

Price History

Jul 9, 2026$69,315 → $66,315(-$3,000)

Aug 6, 2026$66,315 → $66,815(+$500)

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