Negotiation Guide
Opening Offer
$63,556
Fair Price
$65,056
Walk Away Above
$67,286
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,564
Est. Invoice$64,649
Holdback (est.)$2,085
MSRP (Sticker)$69,515
Asking Price$65,515
Markup-$4,000
Est. Dealer Margin on This Car$2,952
Percentile37% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$2,134
Avg Markup (F-150)-$3,419
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,620
Price History
Jul 9, 2026$68,015 → $65,015(-$3,000)
Aug 6, 2026$65,015 → $65,515(+$500)
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