Deal Sheet: 2026 F-150 Lariat

Steven Ford · Harrisonburg, VA · VIN: 1FTFW5L58TFB17906

Negotiation Guide

Opening Offer

$68,331

Fair Price

$69,831

Walk Away Above

$72,061

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,861

Est. Invoice$69,090

Holdback (est.)$2,229

MSRP (Sticker)$74,290

Asking Price$71,290

Markup-$3,000

Est. Dealer Margin on This Car$4,429

Percentile96% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$1,941

Avg Markup (F-150)-$2,600

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$2,032

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d