Deal Sheet: 2026 F-150 Lariat

Randall Reed's Planet Ford · Humble, TX · VIN: 1FTFW5L58TFA83465

Negotiation Guide

Opening Offer

$66,297

Fair Price

$67,797

Walk Away Above

$70,253

• Recent buyers paid ~$4,459 below MSRP
• Sitting 65 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$65,439

Est. Invoice$67,620

Holdback (est.)$2,181

MSRP (Sticker)$72,710

Asking Price$68,710

Markup-$4,000

Est. Dealer Margin on This Car$3,271

Percentile37% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory545 vehicles

Avg Markup (All Models)-$2,131

Avg Markup (F-150)-$3,296

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,202

Price History

Aug 6, 2026$68,210 → $68,710(+$500)

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