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Deal Sheet: 2026 F-150 Lariat
Pine Belt Ford · Hattiesburg, MS · VIN: 1FTFW5L58TFA05106
Negotiation Guide
Opening Offer
$65,005
Fair Price
$66,505
Walk Away Above
$68,957
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,269
Est. Invoice$66,411
Holdback (est.)$2,142
MSRP (Sticker)$71,410
Asking Price$67,410
Markup-$4,000
Est. Dealer Margin on This Car$3,141
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$2,741
Avg Markup (F-150)-$3,761
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,737
Price History
Jul 9, 2026$69,910 → $66,910(-$3,000)
Aug 6, 2026$66,910 → $67,410(+$500)
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