Deal Sheet: 2026 F-150 Lariat

Five Star Ford · North Richland Hills, TX · VIN: 1FTFW5L57TKE79166

Negotiation Guide

Opening Offer

$63,966

Fair Price

$65,466

Walk Away Above

$67,696

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,933

Est. Invoice$65,030

Holdback (est.)$2,098

MSRP (Sticker)$69,925

Asking Price$65,925

Markup-$4,000

Est. Dealer Margin on This Car$2,993

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory572 vehicles

Avg Markup (All Models)-$1,740

Avg Markup (F-150)-$3,487

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,765

Price History

Aug 6, 2026$65,425 → $65,925(+$500)

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