Deal Sheet: 2026 F-150 Lariat

Covert Ford of Hutto · Hutto, TX · VIN: 1FTFW5L57TKE62965

Negotiation Guide

Opening Offer

$65,981

Fair Price

$67,481

Walk Away Above

$69,711

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,746

Est. Invoice$66,904

Holdback (est.)$2,158

MSRP (Sticker)$71,940

Asking Price$67,940

Markup-$4,000

Est. Dealer Margin on This Car$3,194

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$1,430

Avg Markup (F-150)-$1,863

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,188

Price History

Jul 9, 2026$70,440 → $67,440(-$3,000)

Aug 6, 2026$67,440 → $67,940(+$500)

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