Negotiation Guide
Opening Offer
$60,736
Fair Price
$62,236
Walk Away Above
$64,466
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,026
Est. Invoice$62,026
Holdback (est.)$2,001
MSRP (Sticker)$66,695
Asking Price$62,695
Markup-$4,000
Est. Dealer Margin on This Car$2,670
Percentile37% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory235 vehicles
Avg Markup (All Models)-$2,263
Avg Markup (F-150)-$3,717
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,740
Price History
Jul 9, 2026$65,195 → $62,195(-$3,000)
Aug 6, 2026$62,195 → $62,695(+$500)
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