Deal Sheet: 2026 F-150 Lariat

Gray-Daniels Ford · Brandon, MS · VIN: 1FTFW5L57TKE49391

Negotiation Guide

Opening Offer

$60,991

Fair Price

$62,491

Walk Away Above

$64,721

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$60,255

Est. Invoice$62,264

Holdback (est.)$2,009

MSRP (Sticker)$66,950

Asking Price$62,950

Markup-$4,000

Est. Dealer Margin on This Car$2,695

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory458 vehicles

Avg Markup (All Models)-$772

Avg Markup (F-150)-$3,527

% Below MSRP83%

Avg Days to Sell32 days

Avg Sold Markup-$1,160

Price History

Aug 6, 2026$62,450 → $62,950(+$500)

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