Deal Sheet: 2026 F-150 Lariat

Five Star Ford of Dallas · Dallas, TX · VIN: 1FTFW5L57TKE45535

Negotiation Guide

Opening Offer

$65,016

Fair Price

$66,516

Walk Away Above

$68,746

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,878

Est. Invoice$66,007

Holdback (est.)$2,129

MSRP (Sticker)$70,975

Asking Price$66,975

Markup-$4,000

Est. Dealer Margin on This Car$3,098

Percentile37% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory283 vehicles

Avg Markup (All Models)-$1,975

Avg Markup (F-150)-$3,253

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,778

Price History

Aug 6, 2026$66,475 → $66,975(+$500)

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